Recently I was helping a client  launch a test campaign for their B2B technology company.  The head term clicks are surely to be at least $10.00 and probably more like $20 or $30. As I’m helping...

One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to “not try and serve two masters within a single campaign.” If your campaigns are like most, they have...

This figure, which sounds authenticated and accurate, blows my mind: Only 11.8% of the Fortune 500 have an active blog.  Wow.  It’s 2009 and we haven’t time-traveled back to 1977 and joined...

In the spirit of not continuing to waste time, money, and trees, I propose agencies and consultants adopt the immediate use of The Happy Face Report as the primary way to periodically communicate your...