For 10 years I’ve watched hundreds of companies and their various agencies and consultants go through “branding exercises”, “repositioning sessions”, “corporate facelifts”. Everybody thinks they can do it, precious few probably know how to really do it effectively. Every company gets to that point (sometimes several times) where they are compelled to spend lots of...

Imagine the following scenario…a man hires a personal fitness trainer because he has heard this trainer gets results. So the man and his trainer work tirelessly several hours a week. The trainer advises, the man diligently follows instructions, and so on and so forth. After several weeks the man comes into the gym dejected and frustrated, the trainer asks “what’s wrong?” The trainer...

I was reading through a daily devotional from The Purpose Driven Life where the author Jon Walker says “sometimes peacemakers are like the dentist C.S. Lewis speaks about in Mere Christianity. You go to the dentist because you have pain. But the dentist knows he must get to the root of the pain or the tooth will just keep causing problems.” As I digested those words I couldn’t help but to...

I’ve got a hypothesis that companies will steadily and dramatically begin increasing the derived value of early stage website marketing inquiries. In other words, the same marketer that puts a goal value of $150 for a whitepaper download in google analytics, may very well increase that number overtime. The reason for this is three fold. Firstly, b2b marketers are rapidly learning and sharing best practices...