In the spirit of not continuing to waste time, money, and trees, I propose agencies and consultants adopt the immediate use of The Happy Face Report as the primary way to periodically communicate your progress on projects and results from campaigns. The idea for The Happy Face Report came to me in the form of a tirade that a prospect of mine was having one day.  “I’m so sick of reams of meaningless data...

How my understanding of the B2B internet marketing world has changed. Last year I put this whitepaper up on my website behind a registration form and got modest results. This year, I’m drinking the social viral nectar and seeing ridiculously better results with such little effort. It’s like when Jeff Goldblum emerges from the pod and discovers he has SuperFly powers. This is pretty new to me...