Why do so few B2B marketing stakeholders pay attention to their website conversion rates?  Why are so many B2B marketers hung up on and obsessed with generating more traffic and ‘buzz’ via social marketing and search engine marketing? If their business was a pizza shop and only 2 out of every 100 people who walked by actually walked in, and for every 100 people who walked in, only 5 bought  some...

Thanks to my friend Taz Lake for making me laugh outloud today.