Why do so few companies have video testimonials from their clients on their websites?  Why don’t I?  There is absolutely no cost or technology barrier anymore.  So what’s our excuse? It might not look good enough.  A good heartfelt moment trumps technical quality any day.  Go back and look at your home movies if you don’t believe me. My clients might not be willing to do it.  Ask them,...

If your website is getting long in the tooth or is long overdue for a major redesign but you don’t want to spend a huge budget on designers, developers, and a content management system, one of the first places one should look is no further than WordPress. WordPress can do 80-90% of everything most B2B companies would need in terms of a simple lead generation/lead capture website.  You’d be amazed...

While it may seem simple, I’m amazed at how often a simple unique phone number for paid search campaigns is overlooked by clients and agencies.  At the very least, the landing pages of your B2B AdWords campaigns should have a unique phone number that can report the quantity of calls, and ideally record each call for reference, quality assurance, and training purposes.  Telecapture is a very easy and...

Souly Business 24 from Todd Miechiels on Vimeo. Just returned from my 7th or 8th (I lost count) Souly Business.  Once again (no surprise anymore), God showed up and touched the lives of dozens of men in ways that can’t be overstated.  This retreat held 4 times a year makes leaders into better leaders, husbands into better husbands, fathers into better fathers, you get the idea.  In a 48 hour period,...