B2B Marketers Can Thrive With a WordPress Redesign

If your website is getting long in the tooth or is long overdue for a major redesign but you don’t want to spend a huge budget on designers, developers, and a content management system, one of the first places one should look is no further than WordPress.

WordPress can do 80-90% of everything most B2B companies would need in terms of a simple lead generation/lead capture website.  You’d be amazed at how many websites are being built on WordPress.  Granted most of them have that ‘wordpress’ look and feel (which isn’t necessarily a bad thing), but the reduced time and budget to develop and deploy, you can put your dough into generating and converting traffic.

Do not underestimate the opportunity cost of sending your prospects to a less than professional and up to date website.  Whether you want to believe it or not, it is usually the first or second impression one will get of your company and is a reflection and extension of you.  I’m not getting up on a design soapbox or being an aesthetic snob.  I’m simply saying if you wouldn’t go to a tradeshow in an old crappy suit or with a makeshift old booth, don’t allow your website (who is your 24-7 front line sales person) represent you in a poor light.  It’s too easily fixable.  If your website sucks, and you know it, check out WordPress and I guarantee you within a week and done completely on the side, you can have a much better website, selling tool, and source of company pride and newfound energy.  If you don’t believe me, call me and I’ll work out a way to prove it to you.