marketing inspiration and ideas for growth-minded leaders

Going Viral with The 7 Cardinal Sins of B2B Search Marketing

Posted by Todd Miechiels in B2B Social / Viral on Apr 1st, 2009 | Comments

istock_000008059945smallHow my understanding of the B2B internet marketing world has changed. Last year I put this whitepaper up on my website behind a registration form and got modest results. This year, I’m drinking the social viral nectar and seeing ridiculously better results with such little effort. It’s like when Jeff Goldblum emerges from the pod and discovers he has SuperFly powers. This is pretty new to me so, forgive me as I transparently share my experiences in this area. Thanks to the trailblazers who have so graciously passed on knowledge and wisdom to me. I hope I use these new found superpowers for the good of all mankind. Here’s a link to the whitepaper.

  • Great whitepaper, Todd. There are a number of key differences between B2B search marketing and B2C which are essential to understand. Given how hungry B2B marketers are for this information, the topic and title of your whitepaper definitely connects with the audience need in a way that supports the piece going viral.

    As you're tracking the viral spread of this whitepaper, have you also considered the impact of inspired works, or derivative works, so to speak?

    For example, your whitepaper inspired me to write a related blog post "The Cardinal Sin of B2B Search Marketing" (http://www.smartbusinessresults.com/2009/cardin...) where I cite your piece and highlight one of biggest problems I see with B2B search marketing - focusing on the "search" or "B2B" components over "marketing".

    Just curious if you or other readers have thoughts on the spread or importance of these inspired or derivative works...
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