marketing inspiration and ideas for growth-minded leaders
Currently Browsing: B2B Marketing Efficiency

B2B Marketers Can Thrive With a WordPress Redesign

If your website is getting long in the tooth or is long overdue for a major redesign but you don’t want to spend a huge budget on designers, developers, and a content management system, one of the first places one should look is no further than WordPress. WordPress can do 80-90% of everything most B2B companies would need in terms of a simple lead generation/lead capture website.  You’d be amazed...

Souly Business - Where Faith and Work Are One

Souly Business 24 from Todd Miechiels on Vimeo. Just returned from my 7th or 8th (I lost count) Souly Business.  Once again (no surprise anymore), God showed up and touched the lives of dozens of men in ways that can’t be overstated.  This retreat held 4 times a year makes leaders into better leaders, husbands into better husbands, fathers into better fathers, you get the idea.  In a 48 hour period,...

Are You Testing Your B2B Google AdWords Campaigns Too Much? Or Not Enough?

Had an interesting conference call with one of my best clients this week. It’s a B2B niche high dollar technology play. The CMO has a strong interest in testing different ads, and ad copy in their Google AdWords campaigns. That’s great because I share those same desires! I love that stuff too. The challenge is the data points are coming in so slow. Even to get a valid test of two different...

Spring Cleaning for your Internet Marketing: 8 Easy Tasks

It’s spring, and time for a little Spring Cleaning. I’ve written an article of quick and easy Spring Cleaning tasks that will brighten up your Internet marketing for the season—and keep those website visitors hopping into your sales pipeline. Remarkably, we don’t often take time to do a few small things that can make a big difference. These tasks are quick and easy, but can clean up lots of clutter and...
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