Posted by Todd Miechiels in B2B Marketing Efficiency on May 11th, 2010
If your website is getting long in the tooth or is long overdue for a major redesign but you don’t want to spend a huge budget on designers, developers, and a content management system, one of the first places one should look is no further than WordPress.
WordPress can do 80-90% of everything most B2B companies would need in terms of a simple lead generation/lead capture website. You’d be amazed...
Posted by Todd Miechiels in B2B Marketing Efficiency, Life on May 4th, 2010
Souly Business 24 from Todd Miechiels on Vimeo.
Just returned from my 7th or 8th (I lost count) Souly Business. Once again (no surprise anymore), God showed up and touched the lives of dozens of men in ways that can’t be overstated. This retreat held 4 times a year makes leaders into better leaders, husbands into better husbands, fathers into better fathers, you get the idea. In a 48 hour period,...
Posted by Todd Miechiels in B2B Google AdWords, B2B Marketing Efficiency on Jun 14th, 2008
Had an interesting conference call with one of my best clients this week. It’s a B2B niche high dollar technology play. The CMO has a strong interest in testing different ads, and ad copy in their Google AdWords campaigns. That’s great because I share those same desires! I love that stuff too. The challenge is the data points are coming in so slow. Even to get a valid test of two different...
Posted by Todd Miechiels in B2B Marketing Efficiency on Apr 2nd, 2008
It’s spring, and time for a little Spring Cleaning. I’ve written an article of quick and easy Spring Cleaning tasks that will brighten up your Internet marketing for the season—and keep those website visitors hopping into your sales pipeline.
Remarkably, we don’t often take time to do a few small things that can make a big difference. These tasks are quick and easy, but can clean up lots of clutter and...