Had an interesting conference call with one of my best clients this week. It’s a B2B niche high dollar technology play. The CMO has a strong interest in testing different ads, and ad copy in their Google AdWords campaigns. That’s great because I share those same desires! I love that stuff too. The challenge is the data points are coming in so slow. Even to get a valid test of two different...

It’s spring, and time for a little Spring Cleaning. I’ve written an article of quick and easy Spring Cleaning tasks that will brighten up your Internet marketing for the season—and keep those website visitors hopping into your sales pipeline. Remarkably, we don’t often take time to do a few small things that can make a big difference. These tasks are quick and easy, but can clean up lots of clutter and...