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Currently Browsing: B2B Social / Viral

Can you believe that less than 20% of the Fortune 500 have blogs?? Neither can I.

This figure, which sounds authenticated and accurate, blows my mind: Only 11.8% of the Fortune 500 have an active blog.  Wow.  It’s 2009 and we haven’t time-traveled back to 1977 and joined the Dharma Initiative in Lost, right!??  That blog statistic, which I saw on John Cass’ blog makes me think that the other 88.2% of the Fortune 500 are still stranded in 1977.  Even with Barbara Rozgoniyi’s...

Going Viral with The 7 Cardinal Sins of B2B Search Marketing

How my understanding of the B2B internet marketing world has changed. Last year I put this whitepaper up on my website behind a registration form and got modest results. This year, I’m drinking the social viral nectar and seeing ridiculously better results with such little effort. It’s like when Jeff Goldblum emerges from the pod and discovers he has SuperFly powers. This is pretty new to me...
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