Let’s imagine you learned of a mechanic who could double your gas mileage. You could take your car in and, after paying for a few modifications (which are legal, moral, and ethical), your gas mileage would be forever doubled. You would get to enjoy the savings and efficiency for as long as you own your car. Would you do it? While I know of no such mileage-doubling opportunity, I am aware of a sales-doubling...

Recently I was helping a client  launch a test campaign for their B2B technology company.  The head term clicks are surely to be at least $10.00 and probably more like $20 or $30. As I’m helping them come up with ad copy and mock up some landing pages, I’m feeling pretty confident that we’ll have a good shot of catching a few good sales opportunities for the buck with some pretty decent bait...