Most businesses that have a mission statement probably spent a lot of time and thought (and money in some cases) carefully crafting it.  Over zealous and well meaning executives and consultants meticulously toiled (and probably feuded) over getting it ‘just right’ in hopes that it would both pull their team together, and at the same time impress prospects enough to want to do business with such...

Ok, so I’m really passionate about looking for ways to improve conversion rates - I admit it.  I’m kind of a conversion junkie. But sometimes I make the mistake of getting so focused on conversions that I can lose site of the bigger picture. I end up only staring at the trees right in front of me, without taking the time to take inventory of the forest. Such a shortsighted viewpoint can undermine a B2B...

I just returned from speaking at the MarketingSherpa B2B Demand Generation Summit in Boston. What an experience! The Sherpa folks are ultra-passionate about getting best practices and research out to the people that most need and want it..people in charge of their company’s B2B marketing! There was so much great content ranging from landing page design and testing, integrating with salesforce, blogging,...

After sitting on the sidelines for way too long, I took the leap and setup a WordPress Blog. So far so good. While there are many great B2B Marketing blogs out there, I thought I’d start one dedicated solely to internet marketing. There is so much happening with technology, marketing automation, social/viral, etc. I figure this blog can be dedicated to helping people become aware of tools and methods...