Why do so few B2B marketing stakeholders pay attention to their website conversion rates?  Why are so many B2B marketers hung up on and obsessed with generating more traffic and ‘buzz’ via social marketing and search engine marketing? If their business was a pizza shop and only 2 out of every 100 people who walked by actually walked in, and for every 100 people who walked in, only 5 bought  some...

All we need is yet another acronym in our bowl of search engine marketing alphabet soup that already includes ROI, ROAS, CT, SEO. But there is one more worth mentioning, one you should be aware of and avoid at all costs: Ranking Obsession Syndrome, or ROS. You don’t have to search hard to find someone who’s obsessed with whether their company’s search engine rankings has moved from position...

Most businesses that have a mission statement probably spent a lot of time and thought (and money in some cases) carefully crafting it.  Over zealous and well meaning executives and consultants meticulously toiled (and probably feuded) over getting it ‘just right’ in hopes that it would both pull their team together, and at the same time impress prospects enough to want to do business with such...

In the spirit of not continuing to waste time, money, and trees, I propose agencies and consultants adopt the immediate use of The Happy Face Report as the primary way to periodically communicate your progress on projects and results from campaigns. The idea for The Happy Face Report came to me in the form of a tirade that a prospect of mine was having one day.  “I’m so sick of reams of meaningless data...