Dear People Who Create and Distribute Awesome Marketing Thought Leadership Content: I can’t stand it any longer.  Every day for the last 5 years, some awesome piece of thought leadership content comes into my inbox.  There must be hundreds, if not thousands of webinars, virtual conferences, blog posts, presentations, whitepapers, and case studies I would love to digest.  I really would.  But unless...

Why do so few companies have video testimonials from their clients on their websites?  Why don’t I?  There is absolutely no cost or technology barrier anymore.  So what’s our excuse? It might not look good enough.  A good heartfelt moment trumps technical quality any day.  Go back and look at your home movies if you don’t believe me. My clients might not be willing to do it.  Ask them,...