http://b2b-marketing.org marketing inspiration and ideas for growth-minded leaders Tue, 26 Jan 2010 19:21:19 +0000 http://backend.userland.com/rss092 en All we need is yet another acronym in our bowl of search engine marketing alphabet soup that already includes ROI, ROAS, CT, SEO. But there is one more worth mentioning, one you should be aware of and avoid at all costs: Ranking Obsession Syndrome, or ROS. You don't have to ... http://b2b-marketing.org/measurement/dont-become-seo-obsessed-or-youll-suffer-from-ros/ Let's imagine you learned of a mechanic who could double your gas mileage. You could take your car in and, after paying for a few modifications (which are legal, moral, and ethical), your gas mileage would be forever doubled. You would get to enjoy the savings and efficiency for as ... http://b2b-marketing.org/measurement/how-to-get-more-b2b-sales-leads-from-every-lead-generation-dollar-you-spend/ I'm trying to help a friend decide on whether to use this picture for a pretty sizable campaign. Please look at the following picture and answer two questions in the comments below: Q. What is the relationship between these two people? Q. What's this guy thinking right now? Your opinion is most ... http://b2b-marketing.org/uncategorized/please-lend-your-2-cents-for-a-creative-decision/ With thanksgiving just around the corner, I wanted to revisit just a few of the videos that have been sent my way that really make me stop and realize just how lucky I am. Got any 'must adds' to my collection? The Last Lecture Team Hoyt Jason McElwain http://b2b-marketing.org/life/videos-that-make-me-feel-thankful/ Most businesses that have a mission statement probably spent a lot of time and thought (and money in some cases) carefully crafting it.  Over zealous and well meaning executives and consultants meticulously toiled (and probably feuded) over getting it 'just right' in hopes that it would both pull their team ... http://b2b-marketing.org/general/the-one-word-mission-statement/ I write a lot about making smart investments in your b2b marketing.  Today, I want to take just a moment to spread the word about a great opportunity to grow in your spiritual walk with Christ.  It's called SoulyBusiness.  Over the last 2 years, I've had the awesome opportunity to ... http://b2b-marketing.org/life/soulybusiness-something-to-experience/ Recently I was helping a client  launch a test campaign for their B2B technology company.  The head term clicks are surely to be at least $10.00 and probably more like $20 or $30. As I'm helping them come up with ad copy and mock up some landing pages, I'm feeling pretty ... http://b2b-marketing.org/b2b-visitor-conversion/one-sure-way-to-kill-a-b2b-website-conversion/ One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying ... http://b2b-marketing.org/b2b-google-adwords/are-your-b2b-paid-search-campaigns-trying-to-serve-two-masters/ This figure, which sounds authenticated and accurate, blows my mind: Only 11.8% of the Fortune 500 have an active blog.  Wow.  It's 2009 and we haven't time-traveled back to 1977 and joined the Dharma Initiative in Lost, right!??  That blog statistic, which I saw on John Cass' blog makes me ... http://b2b-marketing.org/b2b-marketing-strategy/can-you-believe-that-less-than-20-of-the-fortune-500-have-blogs/ In the spirit of not continuing to waste time, money, and trees, I propose agencies and consultants adopt the immediate use of The Happy Face Report as the primary way to periodically communicate your progress on projects and results from campaigns. The idea for The Happy Face Report came to me ... http://b2b-marketing.org/measurement/the-happy-face-report-change-the-world-forever/