It’s Not ALL About B2B Website Conversions.

Ok, so I’m really passionate about looking for ways to improve conversion rates - I admit it.  I’m kind of a conversion junkie. But sometimes I make the mistake of getting so focused on conversions that I can lose site of the bigger picture. I end up only staring at the trees right in front of me, without taking the time to take inventory of the forest. Such a shortsighted viewpoint can undermine a B2B search engine marketing campaign to the detriment of a sales organization. Let me explain… (read the full article on searchengineland.com)