Tracking Phone Calls for Your B2B AdWords Campaigns

While it may seem simple, I’m amazed at how often a simple unique phone number for paid search campaigns is overlooked by clients and agencies.  At the very least, the landing pages of your B2B AdWords campaigns should have a unique phone number that can report the quantity of calls, and ideally record each call for reference, quality assurance, and training purposes.  Telecapture is a very easy and affordable solution to start.  It can be setup in minutes and your company can get immediate benefit from it.  Once you start using it, there are other more elaborate tools and methods you can use to track Google AdWords generated phone calls, as well as Bing, Business.com, or practically any on or offline campaign you would want.

What phone tracking tools do you use?