marketing inspiration and ideas for growth-minded leaders

B2B Video Testimonials – What Are We So Afraid Of?

Why do so few companies have video testimonials from their clients on their websites?  Why don’t I?  There is absolutely no cost or technology barrier anymore.  So what’s our excuse? It might not look good enough.  A good heartfelt moment trumps technical quality any day.  Go back and look at your home movies if you don’t believe me. My clients might not be willing to do it.  Ask them,...

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