Posted by Todd Miechiels in B2B Branding, General, Life, Strategy on Nov 7th, 2009
Most businesses that have a mission statement probably spent a lot of time and thought (and money in some cases) carefully crafting it. Over zealous and well meaning executives and consultants meticulously toiled (and probably feuded) over getting it ‘just right’ in hopes that it would both pull their team together, and at the same time impress prospects enough to want to do business with such...