Why do so few companies have video testimonials from their clients on their websites?  Why don’t I?  There is absolutely no cost or technology barrier anymore.  So what’s our excuse? It might not look good enough.  A good heartfelt moment trumps technical quality any day.  Go back and look at your home movies if you don’t believe me. My clients might not be willing to do it.  Ask them,...

Why do so few B2B marketing stakeholders pay attention to their website conversion rates?  Why are so many B2B marketers hung up on and obsessed with generating more traffic and ‘buzz’ via social marketing and search engine marketing? If their business was a pizza shop and only 2 out of every 100 people who walked by actually walked in, and for every 100 people who walked in, only 5 bought  some...