Give your marketing the Strategy, Structure and Support to unlock their lead generation potential.
Any marketing team can be turned into a powerful lead generation engine to deliver the high-intent leads that your sales team desires.
Use cases
Benefits of an upskilled enterprise B2B marketing team.
Expanding into Regional Markets
A team with the expertise in lead generation tools and processes can effectively and quickly identify decision-makers in new markets around the region and qualify leads at scale for the sales team — allowing sales to focus on business development instead of sales development.
Entering Developed Markets
An upskilled marketing team can produce a higher quality of content and copywriting needed to break into the developed and highly competitive North American and European markets. The team can also use marketing automation tools to qualify leads at scale for the sales team.
Extracting ROI from Marketing
With their skills upgraded, the marketing team can deliver valuable product marketing campaigns and the most important results — qualified leads. They can also demonstrate their ROI to internal stakeholders with meaningful reports and sensible KPIs aligned to the business goals.
What I provide
On-site or remote training and coaching for B2B marketing teams.
Content and copy
Training and coaching to plan and develop value-driven content and product copywriting for lead generation, customer success support and product marketing.
Outbound automation
Training and coaching to use marketing automation tools and best practices to execute outbound lead generation and ABM campaigns that supply your sales team with a sustainable stream of leads.
strategy
Training and coaching to develop marketing plans and content calendars with attribution and success metrics that meet your business goals and maximize your marketing budget.
reporting
Training and coaching to develop insightful marketing reports that explain What Works, What Doesn’t and What To Do Next to iterate and improve your company’s marketing efforts.
How it works
Four-part coaching process to upskill your marketing team.
Assess
Gathering of information about the gaps between the team’s marketing capabilities and their ability to support the company’s business’s goals. Produce a strategic plan to bridge the gaps with expectations.
Build
Working with the team to acquire and setup the tech stack and processes the team will use to organise, deploy and report on marketing efforts to meet the strategic business goals.
train
Educating the team in B2B marketing concepts, along with task-based training in marketing strategy, operations, content, reporting and documenting their own processes.
optimise
Working with the team on their operational efficiency, identifying and filling gaps in their knowledge and guiding them through the optimisation of campaigns to extract maximum quality of leads.
The teams that I coach deliver.
mqls qualified
400+
accounts converted
30+
revenue realized
$500K
Get your B2B Marketing Team ready for success
Bring me onboard to upskill your enterprise B2B marketing team now.
Contact Info
Let’s chat
Get in touch with us to discuss your marketing team’s needs.