15 Best B2B Social Media Agencies: Ultimate Guide for 2024

What is B2B social media?

B2B social media, or business-to-business social media, is the use of social media platforms to market products or services to other businesses. This is in contrast to B2C (business-to-consumer) social media, which targets individual consumers.

B2B social media can be a powerful tool for businesses to:

• Build brand awareness: Social media can help businesses reach a wider audience of potential customers and build brand awareness.
• Generate leads: Businesses can use social media to share valuable content that attracts potential customers and generates leads.
• Nurture relationships: Social media can be used to build relationships with potential and existing customers, and to provide them with valuable information and support.
• Build thought leadership: By sharing industry insights and expertise, businesses can establish themselves as thought leaders in their field.

What is a B2B social media agency?

A B2B social media agency is a specialized marketing firm that helps businesses leverage social media platforms to connect with other businesses. They go beyond simply posting content and delve into the strategic aspects of B2B social media marketing, aiming to achieve specific goals for your business.

Here’s what a B2B social media agency can do for you:

Developing and Implementing a Strategy:

• Audience targeting: They help identify your ideal B2B customer profiles and research relevant platforms for your industry.
• Goal setting: They work with you to define clear and measurable objectives for your social media presence, aligning them with your overall marketing strategy.
• Content creation: They create engaging and informative content tailored to your target audience, including text, images, videos, and other formats.
• Community management: They manage your social media accounts, responding to comments, messages, and questions, fostering valuable interactions.
• Paid advertising: They develop and manage paid advertising campaigns on various platforms to reach a wider audience and achieve specific goals.
• Analytics and reporting: They track and analyze your social media performance through key metrics, providing insights and recommendations for improvement.

Benefits of using a B2B social media agency:

• Expertise: They possess deep knowledge of B2B marketing and the nuances of social media platforms.
• Time savings: They free up your resources to focus on other aspects of your business.
• Scalability: They can handle large-scale social media campaigns and content creation.
• Data-driven approach: They base their strategies on data and insights to optimize your results.
• Industry knowledge: They stay updated on industry trends and best practices to keep your strategies current.

When to consider a B2B social media agency:

• If you lack internal expertise in social media marketing.
• If you’re struggling to achieve your desired results with organic efforts.
• If you have complex business goals requiring a strategic approach.
• If you want to scale your social media presence and reach a wider audience.

Overall, a B2B social media agency can be a valuable partner for businesses looking to maximize their potential in the B2B social media landscape.

15 best B2B social media agencies

Agency	B2B Expertise	Services	Price Range	Popularity	Website
Sculpt	Technology, SaaS, B2B marketing	Strategy, content creation, community management, paid advertising, analytics	Varies based on project/needs	High	https://wearesculpt.com/
OST Marketing	Technology, healthcare, financial services	Strategy, content creation, social media management, paid advertising, influencer marketing, PR	Varies based on project/needs	High	https://www.ostmarketing.com/
TopRank Marketing	B2B marketing, content marketing, influencer marketing	Strategy, content creation, influencer marketing, social media management, analytics	Varies based on project/needs	High	https://www.toprankmarketing.com/
3Q Digital	B2B technology, healthcare, finance	Strategy, content creation, social media management, paid advertising, community management, analytics	Varies based on project/needs	High	https://www.3qdept.com/
Croud	B2B technology, healthcare, financial services	Strategy, content creation, social media management, community management, influencer marketing, analytics	Varies based on project/needs	High	https://thisiscrowd.com/
Walker Sands	B2B technology, SaaS, healthcare	Strategy, content creation, social media management, paid advertising, influencer marketing, analytics	Varies based on project/needs	High	https://www.walkersands.com/
WE Communications	B2B technology, healthcare, financial services	Strategy, content creation, social media management, influencer marketing, public relations, analytics	Varies based on project/needs	High	https://www.we-worldwide.com/
PAN Communications	B2B technology, healthcare, consumer goods	Strategy, content creation, social media management, influencer marketing, public relations, analytics	Varies based on project/needs	High	https://www.pancommunications.com/
SHIFT Communications	B2B technology, healthcare, professional services	Strategy, content creation, social media management, paid advertising, public relations, analytics	Varies based on project/needs	High	https://www.shiftcomm.com/
FINN Partners	B2B technology, healthcare, consumer goods	Strategy, content creation, social media management, influencer marketing, public relations, analytics	Varies based on project/needs	High	https://www.finnpartners.com/
Spink	B2B technology, healthcare, financial services	Strategy, content creation, social media management, paid advertising, public relations, analytics	Varies based on project/needs	High	https://lynkpr.com/
Edelman	B2B technology, healthcare, consumer goods	Strategy, content creation, social media management, influencer marketing, public relations, analytics	Varies based on project/needs	High	https://www.edelman.com/
M Booth	B2B technology, healthcare, financial services	Strategy, content creation, social media management, paid advertising, public relations, analytics	Varies based on project/needs	High	https://mbooth.com/
Allison+Partners	B2B technology, healthcare, consumer goods	Strategy, content creation, social media management, influencer marketing, public relations, analytics	Varies based on project/needs	High	https://www.allisonworldwide.com/
Weber Shandwick	B2B technology, healthcare, consumer goods	Strategy, content creation, social media management, influencer marketing, public relations, analytics	Varies based on project/needs	High	https://webershandwick.com/

How much does a B2B social media agency cost?

The cost of a B2B social media agency can vary greatly depending on several factors, including:

Scope of services:

• Are you looking for a full-service agency handling everything from strategy to content creation to paid advertising? Or do you need help with specific tasks like community management or influencer marketing?

Project size and duration:

• Is it a one-time campaign or an ongoing retainer? Longer contracts and larger projects typically command higher fees.

Agency experience and size:

• Reputable and established agencies with proven track records often charge more than smaller or newer agencies.

Your industry and target audience:

• More competitive industries or niche audiences might require specialized expertise, impacting costs.

Location:

• Agencies in major cities like New York or London often have higher overhead costs reflected in their pricing.

Here’s a rough breakdown of pricing based on agency size and engagement type:

Agency Size	Pricing Model	Estimated Cost Range
Small/Boutique Agency	Hourly Rate	$75-$250 per hour
Small/Boutique Agency	Project-Based	$5,000-$20,000 per project
Mid-Size Agency	Retainer	$5,000-$20,000 per month
Large Agency	Retainer	$20,000-$50,000+ per month

Important note: These are just estimates, and the actual cost could be higher or lower depending on your specific needs.

Here are some additional things to keep in mind when budgeting for a B2B social media agency:

• Get quotes from multiple agencies: Compare their services, experience, and pricing before making a decision.
• Be clear about your goals and expectations: The more specific you are about what you want to achieve, the easier it will be for agencies to provide accurate quotes.
• Ask about additional fees: Some agencies may charge additional fees for things like creative assets, travel, or performance bonuses.
• Understand the contract terms: Pay attention to things like payment schedules, termination clauses, and intellectual property ownership.

Ultimately, the best way to determine how much a B2B social media agency will cost is to speak with several agencies and get custom quotes based on your specific needs and budget.

Which social media is best for B2B?

The ideal choice for a B2B social media platform depends on several factors:

Your target audience:

• LinkedIn: Popular for professionals & B2B networking, good for thought leadership & content marketing.
• Twitter: Excellent for industry insights, news sharing, & real-time conversations.
• Facebook: Reaches a broad B2B audience, good for community building & branding.
• YouTube: Powerful for engaging video content, product demos, & tutorials.
• Instagram: Visual B2B content like industry stories, employee spotlights, & behind-the-scenes glimpses.
• Niche platforms: Industry-specific platforms can offer targeted reach and engagement.

Your goals:

• Brand awareness: Consider platforms with large reach like Facebook & LinkedIn.
• Lead generation: LinkedIn thrives for lead generation due to its professional focus.
• Thought leadership: LinkedIn & Twitter excel in sharing expertise & industry insights.
• Community building: Facebook & LinkedIn groups help nurture communities & engagement.
• Video marketing: YouTube dominates video content creation & distribution.

Your resources:

• Content creation: Choose platforms compatible with your content creation capacity.
• Team expertise: Select platforms where your team has experience & knowledge.

Here are some recommendations based on common situations:

• Overall strategy: Start with LinkedIn and consider adding others based on your audience and goals.
• Professional networking & content marketing: LinkedIn is your go-to platform.
• Industry conversations & news sharing: Twitter provides real-time interaction & updates.
• Visual storytelling & employee engagement: Instagram helps connect with a B2B audience on a personal level.
• Niche audience reach: Explore industry-specific platforms relevant to your field.

Remember:

• Experiment with different platforms to discover what works best for your unique B2B needs.
• Consistency is key: Regularly post engaging content on your chosen platforms.
• Monitor and analyze your results to refine your strategy and improve your effectiveness.

By understanding your specific needs and exploring various platforms strategically, you can choose the right social media mix to optimize your B2B marketing efforts.