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What is industrial product marketing strategy? Industrial product marketing is the art and science of positioning and[…]
What are marketing qualified leads? In B2B marketing, a qualified lead, often called a Marketing Qualified Lead[…]
What is a B2B content calendar? A B2B content calendar is a roadmap for planning and publishing[…]
What are B2B intent signals? B2B intent signals are basically clues that potential customers give off which[…]
What is buyer enablement content? Buyer enablement content is basically all the informational materials you provide potential[…]
What are account-based ads? Account-based advertising (ABA) is essentially paid advertising used within a broader marketing strategy[…]