Posts by Tim Yang

B2B Marketing Team Structure: Key Roles, Responsibilities & Best Practices

1. Introduction A well-structured B2B marketing team is the backbone of any successful organization. In today’s competitive[…]

B2B Healthcare Marketing Strategies: How to Win in 2025

Explore the top B2B healthcare marketing strategies for 2025. Learn how to build trust, leverage digital tools,[…]

Ultimate Guide to B2B Tech Marketing

What is B2B tech marketing? B2B tech marketing is all about promoting and selling tech-based products or[…]

Ultimate Guide to B2B Go-to-Market Strategy

What is a B2B go-to-market strategy? A B2B go-to-market (GTM) strategy is essentially a roadmap for launching[…]

Ultimate Guide to B2B Buyer Personas

What are B2B buyer personas? In the world of business-to-business (B2B) sales and marketing, buyer personas are[…]

Ultimate Guide to Lead Generation Metrics

What are lead generation metrics? Lead generation metrics are like measuring sticks that help you assess how[…]

Ultimate Guide to B2B Product Marketing

What is B2B product marketing? B2B product marketing refers to the specific marketing strategies and tactics used[…]

Ultimate Guide to B2B SEO

What is a B2B SEO? B2B SEO stands for Business-to-Business Search Engine Optimization. It’s a digital marketing[…]

Ultimate Guide to B2B Email Marketing Best Practices

What are B2B email marketing best practices? B2B email marketing can be a powerful tool to nurture[…]

Ultimate Guide to ABM Metrics

What are ABM metrics? ABM metrics, or Account-Based Marketing metrics, are a specific set of measurements used[…]

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