How to compare account-based marketing (ABM) vs marketing automation? ABM is a strategic approach where marketing and[…]
What is buyer enablement? Buyer enablement is a strategic approach to sales and marketing that focuses on[…]
What is B2B public relations? B2B public relations, or B2B PR, is the management of a company’s[…]
What is enterprise digital marketing? Digital marketing targeting enterprises, also known as enterprise digital marketing, focuses on[…]
What are account-based marketing tactics? Account-based marketing (ABM) tactics focus on identifying and targeting high-value companies that[…]
What is a B2B SEO agency? A B2B SEO agency is a company that specializes in helping[…]
What is a B2B buyers journey? The B2B buyer’s journey refers to the entire process a business[…]
What is a B2B campaign? A B2B campaign (a “business-to-business campaign”) is essentially a marketing effort designed[…]
What is a B2B customer journey? The B2B customer journey refers to the entire experience a business[…]
What is B2B blogging? B2B blogging refers to creating content on a blog that targets other businesses,[…]