What is an ABM playbook? An ABM playbook is essentially a roadmap for Account-Based Marketing (ABM). It’s[…]
What are account-based marketing metrics? Account-based marketing (ABM) metrics are a category of metrics used to assess[…]
What is a B2B SaaS marketing strategy? A B2B SaaS marketing strategy outlines how you’ll reach and[…]
What is a B2B demand generation strategy? A B2B demand generation strategy is all about creating interest[…]
What is a demand funnel? Imagine a funnel that starts wide at the top and narrows down[…]
What are demand generation channels? Demand generation channels are the various avenues you can use to cultivate[…]
What is demand generation vs demand capture? Demand generation and demand capture are two sides of the[…]
What are B2B cold emails? B2B cold emails are essentially outreach emails sent to potential business customers[…]
What is a sales accepted lead? A sales accepted lead (SAL) is a potential customer that has[…]
What is B2B direct marketing? B2B direct marketing is a targeted approach to reach out directly to[…]