What is buying intent? Buying intent, also referred to as purchase intent, refers to how likely a[…]
What is marketing lead scoring? Marketing lead scoring is a system for ranking the potential customers (leads)[…]
What is ABM advertising? In Account-Based Marketing (ABM), instead of broad advertising campaigns, businesses focus their marketing[…]
What is B2B GTM strategy? A B2B GTM (go-to-market) strategy is essentially a roadmap for launching and[…]
What is demand generation software? Demand generation software are tools that help businesses attract and nurture potential[…]
What are demand generation tools? Demand generation tools are software applications that help businesses attract, engage, and[…]
What are B2B marketing metrics? B2B marketing metrics are basically performance indicators used to track how well[…]
What is a B2B target audience? A B2B target audience is a specific group of businesses or[…]
What is a B2B customer persona? A B2B customer persona is a detailed profile of a fictional[…]
What is manufacturing marketing strategy? A manufacturing marketing strategy is a roadmap that helps manufacturers generate sales,[…]