What is a B2B ideal customer profile? A B2B ideal customer profile (ICP) is a blueprint of[…]
What is B2B competitor analysis? A B2B competitor analysis is essentially a deep dive into the businesses[…]
What is B2B lifecycle marketing? B2B lifecycle marketing is a strategic approach to marketing that focuses on[…]
What is B2B lead scoring? B2B lead scoring is a system used in sales and marketing to[…]
What is industrial services marketing? Industrial services marketing is a type of business-to-business (B2B) marketing that focuses[…]
What is an account-based marketing funnel? An account-based marketing (ABM) funnel is a strategic approach to marketing[…]
What are ABM marketing campaigns? Account-based marketing (ABM) campaigns are a strategic approach to B2B marketing that[…]
What is lead generation vs lead nurturing? While both contribute to the overall goal of sales growth,[…]
What is sales enablement vs product marketing? Sales enablement and product marketing are two closely related functions[…]
What is demand generation vs growth marketing? Both demand generation and growth marketing aim for business growth,[…]