12 Best B2B Email Marketing Agencies: Ultimate Guide for 2024

What is a B2B email marketing agency?

A B2B email marketing agency specializes in creating and managing email campaigns aimed at businesses, rather than consumers. They understand the unique challenges and opportunities of B2B marketing, where the buying process is often longer and more complex.

Here’s what B2B email marketing agencies typically do:

Strategic Planning:

• Develop email marketing strategies aligned with your overall business goals.
• Define target audiences and buyer personas.
• Craft messaging that resonates with B2 decision-makers.

Campaign Creation & Management:

• Design high-converting email templates that are mobile-friendly and brand-aligned.
• Write compelling email copy that persuades recipients to take action.
• Implement marketing automation for personalized and triggered email campaigns.
• Segment email lists for targeted messaging based on interests and behaviors.

Analytics & Reporting:

• Track campaign performance metrics like open rates, click-through rates, and conversions.
• Analyze data and provide insights to optimize future campaigns.
• Report on ROI and demonstrate the value of email marketing.

Additional Services:

• Some agencies offer broader marketing services like content creation, lead nurturing, and social media marketing.
• They may also help with email list acquisition and compliance with data privacy regulations.

Benefits of Working with a B2B Email Marketing Agency:

• Expertise: They have the knowledge and experience to create effective B2B email campaigns.
• Resources: They have access to tools and technologies that can improve campaign performance.
• Time-Saving: They can free up your internal resources to focus on other areas of your business.
• Scalability: They can help you grow your email marketing program as your business needs change.

If you’re considering using a B2B email marketing agency, it’s important to do your research and find one that aligns with your budget, goals, and target audience. I hope this helps!

12 Best Email Marketing Agencies with review ranking

Agency	B2B Expertise	Services	Review Ranking (Avg.)	Price Range	Size	Website
Pixated	SaaS, Technology, Professional Services	Strategy, Design, Automation, Analytics	4.8 (Trustpilot)	Custom Quotes	10-50 employees	https://pixated.agency/
SnapAdvantage	Technology, Healthcare, Financial Services	Strategy, Content, Personalization, Social Media Integration	4.7 (Clutch)	$5,000+ per month	20-50 employees	https://snapadvantage.com/
The Email Marketers	B2B Lead Generation, Manufacturing, SaaS	Strategy, Automation, Data-Driven Optimization, Lead Nurturing	4.9 (Google)	$3,000+ per project	10-20 employees	https://www.theemailmarketers.com/
Taken Digital	Tech Startups, B2B SaaS, E-commerce	Data-Driven Strategy, Automation, A/B Testing, Landing Page Optimization	4.6 (Glassdoor)	$10,000+ per month	25-50 employees	https://takendigital.com/
DIDO Agency	E-commerce, Retail, Consumer Goods	Done-for-You Email Marketing, Automation, Lead Nurturing, Customer Retention	4.8 (Shopify App Store)	$1,000+ per month	15-25 employees	https://didoagency.com/email-marketing/
Hardy Digital	B2B SaaS, Tech Startups, Financial Services	Experiment-Driven Optimization, Conversion Rate Optimization, Email Automation, Personalization	4.5 (G2)	$5,000+ per project	10-20 employees	https://www.hardydigitalco.com/
SmartBug Media	Healthcare, Financial Services, Education	Strategy, Content, Design, Marketing Automation	4.7 (Clutch)	$5,000+ per project	50-100 employees	https://www.smartbugmedia.com/
Marketize	Tech, Healthcare, B2B Services	Strategy, Design, Automation, Lead Nurturing, Content Marketing	4.1	4k-20k+	Small	https://marketize.com/who-we-are/
B2B Marketing Lab	B2B across industries	Data-Driven Strategies, Automation, Lead Generation, Account-Based Marketing	4.0	3k-15k+	Small	https://www.hubledigital.com/blog/huble-digital-announcement
Brafton	B2B Tech, SaaS, Manufacturing, Healthcare	Content Marketing, Email Marketing, SEO, Social Media	4.1/5	$10,000+	250+	https://www.brafton.com/
Marketing Sherpa	B2B Tech, SaaS, Financial, Professional Services	Content Marketing, Email Marketing, Lead Generation	4.0/5	$5,000+	50-249	https://www.marketingsherpa.com/
Kuno Creative	B2B Tech, SaaS, Manufacturing, Healthcare	Content Marketing, Email Marketing, Branding, Design	3.9/5	$3,000+	20-49	https://www.kunocreative.com/

What do B2B email marketing agencies do?

B2B email marketing agencies are specialized firms that help businesses use email marketing to reach their target audience of other businesses. They go beyond simply sending emails; they create strategic campaigns that nurture leads, drive sales, and build brand awareness. Here’s a breakdown of what they do:

1. Develop B2B email marketing strategies:

• Analyze your target audience: They delve deep into your ideal customer profiles, understanding their pain points, buying behaviors, and preferred communication channels.
• Define campaign goals: Whether it’s lead generation, brand awareness, or customer engagement, they set clear objectives to measure success.
• Craft email marketing plans: They outline the types of email campaigns, frequency, segmentation strategies, and key performance indicators (KPIs) to track progress.

2. Create high-converting email campaigns:

• Compelling copywriting: They craft persuasive email content that resonates with your target audience, using storytelling, data-driven insights, and calls to action.
• Eye-catching design: They design visually appealing emails that are on-brand and optimized for different devices, ensuring a positive user experience.
• Strategic segmentation: They segment your email list based on demographics, interests, and behavior to ensure your message reaches the right people at the right time.

3. Implement and manage email campaigns:

• Email platform selection: They help choose the right email marketing platform based on your needs and budget, ensuring smooth campaign execution.
• Email deliverability: They optimize your email sending practices to avoid spam filters and land in your recipients’ inboxes.
• Campaign automation: They set up automated email sequences for various triggers, like welcome emails, nurturing leads, and abandoned cart reminders.

4. Analyze and optimize campaign performance:

• Track key metrics: They monitor open rates, click-through rates, conversion rates, and other KPIs to gauge campaign effectiveness.
• A/B testing: They conduct A/B tests on different email elements like subject lines, content, and CTAs to identify what resonates best with your audience.
• Reporting and recommendations: They provide regular reports on campaign performance and actionable insights to improve future campaigns.

Additional services:

• Content creation: Some agencies develop blog posts, infographics, and other content specifically for email campaigns.
• Social media integration: They may help integrate your email marketing with your social media efforts for a cohesive brand experience.
• CRM integration: They can connect your email marketing platform with your CRM system for seamless data management.

By outsourcing your B2B email marketing to a specialized agency, you gain access to expertise, resources, and technology to achieve your business goals through the power of email.

How much does a B2B email marketing agency cost?

B2B email marketing agency pricing can vary significantly depending on several factors, but here’s a breakdown of what to expect:

Pricing Models:

• Monthly Retainer: This is the most common model, with agencies charging a set fee per month based on the scope of services needed. Expect a range of $300 – $5,000+ per month, depending on agency size, experience, and complexity of your campaigns.
• Per-Email Pricing: Some agencies charge based on the number of emails you send each month, typically ranging from $250 – $700 per email. This includes the full process of strategy, design, copywriting, and implementation.
• Project-Based Fees: This is suitable for specific projects like email template design or campaign development. Prices vary depending on project complexity and scope.

Factors Affecting Price:

• Agency size and experience: Larger, more established agencies typically charge more.
• Scope of services: The more services you need (e.g., strategy, design, copywriting, automation), the higher the cost.
• Email volume: More frequent campaigns or larger email lists often lead to higher costs.
• Complexity of campaigns: Highly targeted, personalized, or automated campaigns require more effort and cost more.
• Industry and target audience: Specific B2B industries or specialized audiences may demand expertise and expertise at a premium.

Additional Costs:

• Email marketing platform: Some agencies include platform fees, while others may require you to subscribe separately.
• Data acquisition: Costs for building or purchasing email lists vary depending on size and quality.
• Compliance fees: Agencies may charge for managing data privacy compliance, depending on regulations.

Tips for Finding the Right Price:

• Define your needs and budget clearly.
• Get quotes from multiple agencies.
• Compare pricing models and understand what’s included.
• Ask about experience with your industry and target audience.
• Focus on value, not just the lowest price.

Remember, the right B2B email marketing agency can significantly improve your ROI, so don’t be afraid to invest in quality services.

What is a cold email outreach agency?

A cold email outreach agency is a specialized service provider that helps businesses reach new, potential customers who haven’t expressed prior interest through targeted email campaigns. They handle the entire process, from list building and crafting personalized emails to sending and tracking results.

While both cold email outreach agencies and B2B email marketing agencies use email to reach audiences, there are some key differences in their approach and target audience:

Cold Email Outreach Agency:

• Focus: Initiating initial contact with new potential customers who haven’t expressed interest yet (“cold” prospects).
• Goals: Generating leads, scheduling meetings, driving sales conversations.
• Strategies: Highly personalized emails, targeted list building, A/B testing, compliance with regulations.
• Metrics: Response rates, meeting bookings, qualified leads generated.
• Pricing: Often project-based or performance-based (payment per lead).

B2B Email Marketing Agency:

• Focus: Nurturing and engaging existing customers and leads who have already signed up for your email list.
• Goals: Increasing brand awareness, building loyalty, promoting products and services, driving conversions.
• Strategies: Segmented email campaigns, automated email sequences, content marketing, triggered emails.
• Metrics: Open rates, click-through rates, conversion rates, unsubscribe rates.
• Pricing: Typically retainer-based or based on email volume.

Here’s a table summarizing the key differences:

Feature	Cold Email Outreach Agency	B2B Email Marketing Agency
Target Audience	New, “cold” leads	Existing customers and leads
Goals	Generate leads, schedule meetings, drive sales conversations	Increase brand awareness, build loyalty, promote products and services, drive conversions
Strategies	Highly personalized emails, targeted list building, A/B testing	Segmented email campaigns, automated email sequences, content marketing, triggered emails
Metrics	Response rates, meeting bookings, qualified leads generated	Open rates, click-through rates, conversion rates, unsubscribe rates
Pricing	Project-based or performance-based (payment per lead)	Retainer-based or based on email volume

In short:

• Choose a cold email outreach agency if you want to proactively reach new potential customers and initiate sales conversations.
• Choose a B2B email marketing agency if you want to nurture existing relationships and promote your products or services to a pre-existing audience.